As exemplary amount of people wishes to travel the world during Lunar year festivals, south Asian telecoms take a stance to arrange telecommunication requisites. Several nations such as Malaysia, Singapore, Vietnam, and Thailand anticipate the increase in the number of cross-border movement throughout the holiday period, and the carriers are upgrading international service structures.
According to industry sources, the Lunar New Year travel is characterized by a longer stay and increased data utilization unlike short-term tourism spikes, where video calls and mobile banking transactions are also frequent.
Technical Planning Stems out of Holiday Movement
The volume of mobile traffic experienced during the festivities of last year was so high that it revealed the problem of congestion in some areas of the border between the two countries. In order to avoid such inconveniences, operators are re-examining roaming steering settings so that a subscriber can join a partner network that is the most reliable when arriving at his or her destination.
According to experts, roaming steering assists devices to follow desirable networks that have a better coverage and favorable conditions in terms of commerce. Unless it is calibrated, there is the possible experience of slowing down of the speed because of automatic connection to overloaded systems.
Telecom companies are thus examining the network performance metrics and modifying the roaming steering policies prior to the commencement of the migration period. This will involve the priority given to large capacity partners at urban centers where concentration of traffic is likely to take place.
Telcovas has assisted various regional operators with information regarding roaming traffic pattern and the benchmarks of partner performance. The representatives of Telcovas state that predictive analytics could enhance roaming steering decisions throughout peak demand times.
Concentrate on Service Stability and Compliance
Regulatory bodies in Southeast Asia have promoted healthy competition amongst the operators and applied roaming steering policies. Policies should also be clear and enable the subscribers to change networks manually in case they wish.
The focus of preparations is on customer experience. Families during holiday travelling use constant video communication especially in times of heavy traffic. Good roaming steering minimizes the chances of call drops and poor data connection.
Another important aspect is cost management. Operators are able to minimize the wholesale costs and retain competitive roaming packages by directing the traffic to cost-efficient partners.
Security teams are also considering the review of roaming steering frameworks in order to have proper monitoring of the cross-border signaling activity. Fraud detection and risk management can be enhanced with the help of stable routing configurations.
Industry observers are of the opinion that the events of holiday migration will keep putting pressure on the resiliency of telecom in the region. The carriers which actively optimize roaming steering are likely to provide more regular connectivity.
Telecom providers are also finishing up with final system audits and simulations of the performance as the Lunar New Year approaches. The millions of subscribers who will cross the borders will have the most significant role in ensuring that roaming steering strategies are managed well in order to ensure that services are delivered to the customers and they are satisfied.
