Packaging is essential in the product delivery business since it’s meant for safe transportation of the goods and identification of the package content. Marking and Labeling are two important steps when it comes to packing a dangerous good for transportation.
If you are here to find the exact importance of Marking and Labeling your packages, you are at the right place.
Stay tuned with us and read till the end to get the full info.
What Does “Marking And Labeling Mean” In Product Packaging And Shipment?
Marking refers to an identification number, descriptive name, instructions, cautions, specification, weight, etc. On the other hand, Labeling denotes the subsidiary and primary hazards certain materials pose in a risky package. These communication methods rely on specific codes, colors, and pictograms for a clear identification of the material type within the package.
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Advantages Of Marking
In supply chain management, packages get marked for the objective of better identification. We have jotted down the best benefits of marking packages in the section below:
Better Product Identification
The delivery station managers and associates need to identify correctly what type of goods are present within the box. This is entirely for the purpose of better product handling so that packages containing glass goods don’t get damaged.
Hassle-Free Delivery
Marking the product packages also ensures a hassle-free delivery as per the scheduled timeline. It’s because items that are perishable, which don’t have a longer shelf-life, or which have an urgent delivery and remain marked accordingly on the box. Delivery stations associates, upon checking these, would be able to send them to the customers without any delay.
Customer Awareness
Marking is used at the time of product packaging. The different marked stickers let the customers know what’s inside. Is it inedible or edible? Flammable or Inflammable? Safe or Unsafe ingredients?
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Advantages Of Labeling
The advantages of Labels are sometimes underestimated. Here are the key benefits of labeling your packages.
Shares Crucial Information
Labeling has always been extremely beneficial at the time of providing information. As already mentioned, sharing information about a product to the public is vital for several industries, especially food and drink. A customized label states the product ingredients, instructions, and ingredient sources, thereby reassuring the customer. Labeling also provides information on how the product needs to be handled.
Ensures Safety And Security
Labeling not only facilitates the packaging to stand out from the crowd but also ensures the security and protection of the package.
Creates Efficiency
Labeling looks highly professional as it helps the involved parties in the supply chain network to handle your package. Furthermore, with the right instructions and information on your package, issues like missing packages or damaged returns could be avoided. However, the label should provide all relevant information to enhance efficient delivery rates.
Improves Delivery In E-Commerce
Due to multiple delivery calls, scans at each delivery station, checking, etc., delivery gets delayed. As we have mentioned earlier, all E-commerce purchases require multiple labels throughout the journey. Starting from warehouse to destination, the role of Labeling is immense; it ensures the packages arrive on time.
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Product Labeling and Producing Leveling – Are They Similar?
Product Leveling and Product Labeling sound almost similar. So you might be wondering if they are the same, right?
But, NO, they are not; however, these two are related somehow.
The three levels of a product are:
Core Product
The core product is defined as the benefit that it delivers to the customer.
Actual Product
On the other hand, the actual product indicates the tangible object and is related to the physical quality and the design.
Augmented Product
The augmented product, on the other hand, consists of the measures that were taken to enable the consumers to drop the actual product to use.
A blend of the three product levels in research and development, business firms could better understand the customers. Furthermore, accurate product leveling positively influences the market positioning of the brands and the development of successful products.
Now, if you observe minutely, the product marking and Labeling is connected to all these 3 product levels. It’s because they are summatively related to these 3 levels as it’s entirely product-oriented. Labeling and packaging are meant for the safe handling and delivery of the product. So naturally, its connection with the leveling makes sense.
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The Verdict – Importance Of Marking And Labeling In Packaging
The role of the package marking and Labeling is quite significant since it facilitates grabbing the attention of the audience. Businesses use this to encourage potential buyers to purchase the product. Other than that, packaging helps inconvenience and transmission of product information since they communicate how to use, transport, recycle, and disposal.
So yes, indeed, it’s a vital factor in the supply chain sector.
Wanna share your viewpoints with us? See you in the comment section below.
